"Design Indaba is committed to the vision that a better future can be designed, and firmly believes that creativity can expand South Africa's economy. Since its inception, the Design Indaba Expo has established itself as the premiere platform for South African designers to showcase creative goods and services to the global market, wowing local consumers as well as stimulating export further afield.
CREATIVITY THAT KNOWS NO BOUNDS. THAT'S WHAT DESIGN INDABA EXPO IS ALL ABOUT.
(The above quote and writing is from the 2nd page of the Design Indaba's Visitors Guide 2009)